Business Cards – No Second Chance to Make a First Impression

With stringent budgets, many small companies, quite understandably, look for every opportunity to economise. One of the ways too many people choose is with their business cards. There are so many online companies with enticing deals for self-design cards at ridiculous, rock-bottom prices that it’s hard to resist. There’s that old adage – you get what you pay for, and nowhere is it more apt than with business cards.

What does your business card say about you?

A card poorly printed on flimsy cardboard, creased at the corners, slightly soiled, in low resolution print? What would that say about a company or its representative in the first few seconds? Cheap, quality not important, cuts corners, doesn’t care about business image. Would YOU choose to engage commercially with someone who presents that impression?

No, we didn’t think so.

Spend a little money then, on a high quality card that you will be proud to hand out, which will truly reflect your professionalism and establish positive perceptions in a potential client’s mind.

Making the most of a small rectangle of cardboard

  • Less is more – choose the crucial information you need to convey – your name, contact details, company logo – and leave it at that. Don’t clutter your card with so many details that someone will need a magnifying glass to be able to read the text!
  • Line of work – maybe your company name makes that obvious – Fred Bloggs the Builders, for example – but if not, do include a couple of words about what you actually do!
  • Standard size? – probably best, otherwise your card won’t fit in people’s card holders and may get lost. You could get away with something unusual if your business is on the creative arts side, but why not make an impact with a stunning design rather than a quirky shape?
  • Design is key – it’s your brand, a reflection of your company, so if you can’t do a good job yourself, then employ someone who can. You want your card to be memorable – but for the right reasons!
  • Clear font – there’s nothing more annoying than a fancy font which may look funky but is completely illegible.
  • Blank back – this can be useful for people to use to jot down notes about you as an aide-memoire

Mailing Expert is here to help

We offer 100 top quality digital business cards from £35+VAT (excluding delivery) or 500 litho business cards from £59+VAT (excluding delivery). We can design them too, from £55+VAT.

If you want to create a brilliant first impression with your business cards – look no further than Mailing Expert.
Give us a call on 01825 983033 or have a look at our website for information on our print services.

One Mail Moment In Time – Enhancing the Mail Moment

Don’t you just love getting mail through the post? That early morning ritual of bringing in those letters and leaflets, sorting through them and discovering the exciting news or special offers each one contains…

In the world of marketing, which has a name for everything, this is called the Mail Moment.

We’re not called Mailing Expert for nothing! We take pride in being one of the leading direct marketing agencies in Sussex and today we’re here to tell you how to make the most of that Mail Moment by integrating direct marketing into your next campaign so it’s an effective means of promoting your product or services – and cost-effective too. We’ll help you get your messages noticed and your deals considered.

UK Direct Mail Magic!

That’s what we offer at Mailing Expert. If you want your mailshot to be read, not chucked straight into the bin, it has to shine out from the rest. First of all, of course, it has to look good. We can help here with our professional design and printing services, whether it’s a leaflet, flyer or letter to enclose with a brochure or product catalogue. And talking of accompanying letters…

Top tips for red hot DM letters

Know your market. Make it personal, make a connection – a letter from a real person to a real person, not just some salesperson-generated spiel which smacks of manipulation. Use second-person pronouns – you, your, yours. Have a clear message – and put that message right at the top of the letter, with a zippy headline or a snappy question. “Do you think you’re paying too much for…?” “Are you worried about…?”

Unique Selling Proposition

Then you can move seamlessly into how it is your company can help with this. “What’s in it for me?” is the thought that will be going through your reader’s mind, whether that fact is acknowledged or not. Adding incentives such as money-off coupons, free gifts or special deals will further tempt an interested party – remember to include a closing date.

Call to Action

It’s all very well telling your potential customers about something exciting – but this is useless information, as far as boosting your sales goes, unless you add how it is they can get it! Give them options – phone, freephone, email, pre-paid reply envelope, website access.
So here’s OUR call to action! If you’re looking for the best direct mail marketing company around, to help you with every aspect of producing fabulous mailshots, contact us NOW!
Call us on 01825 983 033 or Email on info@mailingexpert.co.uk. Or to receive more information and updates, follow us on Facebook and Twitter

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Mailing Expert….We create unmissable mail moments for you!

Devilishly Good Direct Mailing Campaigns!

It’s tempting to think that an email campaign will be more cost-effective than a direct mailing campaign. Don’t be fooled by that thought! The Direct Marketing Association (DMA) carried out a survey in 2012 and the results indicate that response rate from marketing received through the post is on average 4.4%, whereas with an email it’s a mere 0.12%.

Why could that be? Well, you know yourself that our in-boxes are continually bombarded by emails in such great number that, mostly, we ignore them. In the past, we complained about junk mail through our letterboxes. That has now reduced drastically – so has become a good means of reaching your target customers, with a greater likelihood of your message being read.

Here’s another statistic from Royal Mail to make you think: “In 2011-12 an average of 82% of direct mail was opened”.

We’re direct mailing experts at Mailing Expert! We can help you to put together a top notch campaign to encourage responses which may convert into more business for you.

Here are some of our red hot tips:

1. Check out mail you’ve received. You’ll get plenty in the post. See what works for you, what catches your attention and what you screw up into a ball in disgust. Now you’ll be able to plan your own mailing…

2. Design well. Make sure your mailing reflects your company branding and is stylishly conceived on good quality paper – oh, and make sure it’s easy to open. No joke – people will chuck things away if they have to struggle with impenetrable packaging.

3. Write carefully.  Be certain your direct mail is packed with relevant information, written in a compelling way, and, importantly, contains no typos or grammatical errors which will give a very poor impression of your company. And make sure your headline is zappy!

4. Entice with an offer. Add value with a discount, free trial or bonus gift, with a clear call to action so whoever reads your mail will want to say yes!

5. Be targeted. Don’t send out thousands of letters at random. We can help you to refine your data to create high quality prospect lists so your mailing campaign will reach exactly the right people.

6. Do test runs. You could try out some different approaches in small campaigns and monitor the results to see what will work best before you embark on a large scale roll out.

7. Pick your time. Align your campaigns with your other marketing activities, with the season and your clients’ buying habits.

8. Follow up. You could follow up with an email which links to your website to drive more traffic your way.

9. Speak to us! Actually, this should be Tip Number 1! We can help you with all of the above so…

If you have any questions just contact us on 01825 983 033.