Marketing Plan or Muddling Through?

In honour of St. Bernadine of Siena, patron saint of advertising, who is specially remembered today (20th May), let’s have a look at marketing plans, which may well include advertising. Why not? First, we hear you asking, “Why was St. Bernadine, 15th century Franciscan priest, the patron saint of advertising?” – yes, that’s a whole …

9.3 Million Pounds to Design, Print and Distribute a Leaflet?

Her Majesty’s Government should have asked us at Mailing Expert. Not that we’re after the £9 million (honest!), just that we could do the same job, to exactly the same standards for less; no expensive London advertising agency or PR company. Just your local direct mail marketing SME! We think the British taxpayers would be …

Saving the Planet with Eco-friendly Mailing Expert

A paperless society – will it ever happen? With increasing use of email and text, with documents sent electronically with the advisory, “Please consider the environment before printing”, you may be forgiven for thinking that print will be extinct as dinosaurs in a few years’ time. Here at Mailing Expert we disagree. Ha! As a …

New Data Protection Legislation from the EU – GDPR

We all love a bit of legislation, especially when it’s contained in a 204 page directive from the EU. In the spirit of customer service, here’s a summary of the reforms to save you endless nights of tedious bedtime reading. We aim to please. The 1985 Data Protection Act Directive and the 1998 Data Protection …

Are Your Mailing Lists like that First Pancake?

Are your mailing lists like that first pancake you try your best to cook? By this we mean shapeless, full of holes and only fit for chucking in the bin. Mailing Expert is here to help you to achieve perfection with mailing lists – and we’re pretty good at pancakes too! Mailing lists serve a …

Telemarketing as Part of an Integrated Marketing Campaign

First, here’s an advisory: telemarketing is NOT the same as telesales, those calls which we all dread, offering double glazing or solar panels or carpet cleaning because ‘we just happen to be in your area this week’. So what is telemarketing? Telemarketing is quite different. It’s a service which is the human interaction element of …

We are Mailmark enabled! Good News for your Company!

Royal Mail Mailmark™ means intelligent mail! Nothing to do with needing a dictionary to read all the long words in your communications — to do with an innovative way of tracking your post at every stage of its journey. This is very much more advanced than ‘Signed For’ mail. We’ll put a smart barcode on …

Mailing Expert – Our Checking Service

At Mailing Expert we check everything – not only content we have created on your behalf, but also material you have sent to us ready prepared, to use on the marketing collateral, business cards, or whatever you’ve asked us to produce. Avoid embarrassing bloopers We want your marketing to be completely error-free, with no unfortunate …