In a digital-centric world, the effectiveness of direct mail marketing is often overlooked – particularly in the educational sector. However, direct mail is a powerful and highly effective marketing strategy that, when employed by schools and educational institutions, can help build connections with students and parents, enhance communication, increase engagement and drive student enrolment. This …
Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return on investment. Direct mail campaigns can be approached from several different angles dependent on the type of service …
After a few glasses of good cheer and a rowdy chorus of Auld Lang Syne, New Year’s resolutions made at midnight on December 31st are almost bound to fail. Statistics show that only 8% of these resolutions are kept for more than a few days, and, as we all know, statistics are always 100% right… …
Oh yes it is, like it or not! There’s a temptation to think that everyone will be too busy to bother with direct mail in the hectic run-up to Christmas, but who can resist opening a cheerful envelope containing a greetings card? It’s a golden opportunity for any company to nurture or develop personal connections …
Marketing in August? When it seems that everyone in the entire world is making sandcastles on Bognor Regis beach or sipping cocktails at sunset in Bali (apart from you)? You’d think not, wouldn’t you – unless your business involves buckets and spades, sarongs or sun tan lotion. Actually, there’s no need to stop at all, …
No, that’s not a riddle – it’s a serious question we’re going to answer in this blog post. First, be thankful we’re not living in 3500 BC (although it may feel like it sometimes!) In that era, in the Middle East, envelopes were hollow clay spheres! It wasn’t until the 2nd century BC that paper …
In an earlier blog, we delved into the world of mailshots and the value of creating unmissable mail moments for your clients and potential customers – which is exactly what we’re so good at, here at Mailing Expert, without wishing to blow our own trumpet too loudly. (But doing it anyway!) For your mailshot to …
Long live direct mail! No, direct mail hasn’t been superseded by email and telephone campaigns or posting on social media. A range of approaches widens your scope; direct mail may reach the audience that other campaigns cannot reach. Sending out personalised mail to your customers or prospective customers and followed up with digital marketing can be a match …
If not everything, it’s certainly a hugely important factor if you want your direct mail campaign to be successful and cost-effective, alongside targeting the right people with the right material. Ignore lead-in times at your peril. We all know that, in the retail sector, preparing for next Christmas begins almost as soon as the decorations …
In honour of St. Bernadine of Siena, patron saint of advertising, who is specially remembered today (20th May), let’s have a look at marketing plans, which may well include advertising. Why not? First, we hear you asking, “Why was St. Bernadine, 15th century Franciscan priest, the patron saint of advertising?” – yes, that’s a whole …