Direct Mail Marketing – the secret’s out!

What’s the best way to get your customers genuinely excited about your business? Have you been missing out on all the buzz, the leads and the sales that come from great direct mail marketing?

These days, we all see hundreds of emails, online ads and endless other messages on our mobiles, tablets and laptops. And frankly, we’re all getting a bit bored. On the other hand, there is sheer pleasure in getting a personal, memorable piece of physical mail through the letter box. And that’s why direct mailing has real impact.

Direct mail marketing statistic 1
MarketReach/Brand Science/Neilsen

Direct mail marketing statistic 2Direct mail marketing statistic 3

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Did you know that an email buys you less than 40 seconds of attention? And, that’s only if it gets opened.  A letter gets 8 minutes – 12 times as long!  Mail stays around too on the desk, or around the home, usually for two weeks or more. So it keeps your business front of mind.  Mail gets passed around, it keeps customers buying from you and it brings in brand new customers too. In fact, direct mail response rates are 10 to 30 times higher than digital media (Direct Marketing Association 2017).

There are so many different ways that you can use direct mail services. Try a postcard or a simple letter. Or perhaps a brochure or catalogue. Add in some special offers – and how about a free gift?  Here at Mailing Expert we can help you achieve great response rates to drive your business, charity or organisation forward.

How to achieve great results from direct mail

Whatever your goals, our super-professional team at Mailing Expert can help you.  With over 35 years’ experience, our lovely people can help you get maximum return on investment from your direct mail campaigns.

We’re experts in all aspects of printing and packaging, as well as sourcing data within the rules of GDPR* and data privacy. We can even process returned mail.  Our experience, contacts and access to bulk discounts means we can help you get the very best prices for postage. That includes working closely with Royal Mail and downstream access providers, so you can be sure you get the best deal for your postage too.

Talk to us about direct mail
– and save money!

Mailing Expert provides everything you need for powerful and cost-effective direct mail campaigns.  We can personalise your mailing, and we’ll guide you through the best approach.  We can print stock for you at remarkably low prices. We’re set up to handle small, bespoke mail shots to a handful of customers, as well as managing nationwide campaigns to over 100,000 people or a whole lot more!

We have clients ranging from small businesses to charities and big, household name companies. For each and every one we provide the same level of cost-effective direct mail expertise.

We do simple mailings and fiendishly tricky ones too. Our experience shows that a single letter can be exceptionally powerful. We’re just as at home with complex mailings featuring letters, brochures, coupons and more in each pack, with lots of data variations. We can produce mail packs with different brochures and offers for different customers. We fold your marketing material to your requirements, address and then enclose your items into envelopes, packages or recyclable polywrap.

We are used to working with clients who have creative direct mail marketing ideas.

  • Do you want a proper stamp on every piece of mail?
  • Looking for hand-addressed envelopes?
  • Want to use odd-sized letters and envelopes – or even boxes?

Set us the challenge and we’ll deliver the solution.

From variable text drop-ins to digitised signatures and special inserts, we can design and produce mailing items that achieve results.  Whatever you need from your direct mail campaign Mailing Expert can help.

Call now 01825 983 033

or email