Businesses looking to target their customers often wonder if the value of a direct mail campaign is still worthwhile in today’s online-focused market. A strategically targeted and professional direct mail service can still produce a good return
Direct mail campaigns can be approached from several different angles dependent on the type of service or product you are selling. Businesses have a variety of mailing services available to get the most from their direct mail marketing, including:
Brand Growth & Promotions
Product Offers & Sales
POS Brochures & Inserts
Royal Mail Postage Discounts – Direct Mail Marketing Services
When assessing the validity of a direct mail campaign it is imperative to recognise that there is a wide range of discounted postal services in the UK. Professional mailing experts successfully help businesses reduce the cost of important direct mail
campaigns by providing access to discounted mailing services and advice on how to maximise the return on investment.
Combining these discounts with full-service assistance in managing and implementing direct mail campaigns, a direct mail marketing campaign should combine various aspects that come together to form the final customer-ready product. From creative Print & Design teams providing the marketing materials required for your mail campaign to Database Cleansing service that saves you money by maintaining an up-to-date targeted database – ensuring money isn’t wasted targeting incorrect data.
Direct mail postage discounts are available for small, medium, and large direct mail campaigns. We have access to a range of discounted postal services for nationwide and international postage delivery.
Personalised Direct Mail Campaigns – Are They Worth It?
If you are considering a direct mail advertising campaign, ensure your finished product is produced professionally and on-brand. Often marketing materials for a variety of businesses looking to communicate directly and personally with their client base and customer are not tailored specifically to the needs of their campaign. Our direct mail marketing services take the hassle out of implementing a successful direct mail advertising campaign by providing everything needed to get the most out of print and mail advertising.
Today’s fast-moving media landscape makes brand communication more competitive than it has ever been before. The variety of options available to contact your customer gives busy marketing departments the challenge of figuring out which option is going to be the most successful. At the heart of all of these different communications and advertising, platforms remain direct mail.
The Royal Mail went a step further by researching the effect of direct mail services on its customer;
“We’ve looked into consumers’ homes and found that mail lives a rich, complex and surprisingly long life beyond the doormat.”
Direct mail services still impact and affect consumers in a big way while producing a fantastic return on investment. Their research project, The Private Life of Mail, found several interesting and important facts about the validity of direct mail services.
39% of research participants have a place to display their mail in their home. This not only increases the chances of ensuring your mail is digested by the customer but also makes it visible to everyone in the household.
Mail is shared between friends and family. On average 23% of mail is shared between people in a household while 21% of the promotional material and special offers are passed between household members also. This instinct to share direct mail
reinforces the crucial importance of distributing a professionally designed and printed mailer.
Emotional marketing impacts. 57% of participants claimed to feel more valued by receiving mail. Companies can benefit from this emotional response by using direct mail marketing services to bridge the gap between their brand and the consumer.
It’s clear to see that personalised direct mail campaigns are very much still worth it. Direct mail in the UK is not seen or treated as junk and is often met with much more interaction among household members than any of the various emails constantly
received throughout the day.
Millennials and Direct Mail – Do Millennials Respond to Direct Marketing Services?
With digital platforms quickly adopted by millennial and younger generations, it would be easy for a company with a younger demographic to brush-off the effectiveness of direct mail. Interestingly, research also suggests that millennials actually respond better to direct mail with only 15% ignoring their mail.
The younger generation represents a powerful and emerging demographic of consumers looking to connect with brands. Direct mail services in the UK are one of the most effective forms of doing this by distancing your company from the constant stream of digital ads and media-noise this generation is exposed to online every day.
Budget Direct Mail Services – How Much is Direct Mail Marketing?
A successful direct marketing campaign should expect to receive purchase orders between 4% – 6% of the contacted data. Postage marketing experts tailor services around your budget and with our response management team assist you in fulfilling the response from your customers.
Each UK direct mail marketing campaign service recognises the budget and size of each campaign. Our direct mailing experts help campaigns of all businesses maximise the impact and success of their direct marketing campaign.
Mailing Expert – Make a Big Impact with your Marketing Campaigns
Make a big impact with your next marketing campaign by contacting Mailing Expert’s today to discuss how our mail agency and direct mail services will drive growth, increase brand loyalty and awareness, and boost your marketing budget’s return on investment. Our diverse team successfully implements advertising campaigns for various clients looking to benefit from the emotional connection that printed mail creates between them and their customer. With our direct mail printing services, we can also provide a range of professionally designed business cards, signage, and letterheads.
Tailoring personalised marketing materials and information is the key to planning a successful direct mail marketing campaign. Here at Mailing Expert, we can help create the best physical mail marketing materials for a range of services.
You can also explore our range of bulk postage discounts to save even more money on your next postage marketing campaign. We can advise you on saving money on multiple marketing campaigns targeting segmented databases, helping your busy marketing department save time, effort, and money. Contact a member of our team today to find out more.