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It’s Julian Clary’s 58th birthday It’s 41 years since Star Wars was released GDPR replaces the current DPA Cause for celebration all round? Maybe – but certainly, cause for preparation – and we don’t mean saving up to buy Julian Clary’s dog a diamante collar. So – there’s less than a year to go and …
What is a millennial, anyway? It seems to be one of the most common media buzzwords of the moment, particularly around General Election time, because this section of society is one which all political parties are keen to capture. In fact, there are a number of definitions of a millennial, but in general it refers …
No, that’s not a riddle – it’s a serious question we’re going to answer in this blog post. First, be thankful we’re not living in 3500 BC (although it may feel like it sometimes!) In that era, in the Middle East, envelopes were hollow clay spheres! It wasn’t until the 2nd century BC that paper …
In an earlier blog, we delved into the world of mailshots and the value of creating unmissable mail moments for your clients and potential customers – which is exactly what we’re so good at, here at Mailing Expert, without wishing to blow our own trumpet too loudly. (But doing it anyway!) For your mailshot to …
“Variety’s the very spice of life, that gives it all its flavour.” There’s that quote that we know so well, in its entirety – and a congratulatory pat on the back for anyone who knows who it’s by (without looking it up on Google!). With any direct mailing you undertake, variable data can really increase …
Long live direct mail! No, direct mail hasn’t been superseded by email and telephone campaigns or posting on social media. A range of approaches widens your scope; direct mail may reach the audience that other campaigns cannot reach. Sending out personalised mail to your customers or prospective customers and followed up with digital marketing can be a match …
Happy New Year to all of you from all of us and we hope you had a great time over the holidays – that’s if you were lucky enough to have a few days off. Well, here at Mailing Expert, we’re raring to go and the first thing on our minds is the humble postcard. …
We’ve said this before and we’ll say it again, loud and clear. Using printed marketing materials to communicate with your customers or prospective clients is still relevant and significant for your company, even in the face of ever-increasing digitisation. It goes without saying that it’s not the only medium you should use – but to …
Five years old today On our fifth birthday, it’s a real time of celebration for us, because we’ve grown from strength to strength in just five short years. The time has whizzed by and the main thing is, it’s been fun – hard work, but fun. What more could we ask? We thought it would …
If not everything, it’s certainly a hugely important factor if you want your direct mail campaign to be successful and cost-effective, alongside targeting the right people with the right material. Ignore lead-in times at your peril. We all know that, in the retail sector, preparing for next Christmas begins almost as soon as the decorations …