Twenty years ago, what was happening in the world? In no particular order: Tony Blair won a landslide victory in the UK general election Céline Dion was topping the charts with, “My Heart Will Go On.” Hong Kong was handed over to China Dolly the sheep was cloned The first Harry Potter book was published …
Marketing in August? When it seems that everyone in the entire world is making sandcastles on Bognor Regis beach or sipping cocktails at sunset in Bali (apart from you)? You’d think not, wouldn’t you – unless your business involves buckets and spades, sarongs or sun tan lotion. Actually, there’s no need to stop at all, …
What is a millennial, anyway? It seems to be one of the most common media buzzwords of the moment, particularly around General Election time, because this section of society is one which all political parties are keen to capture. In fact, there are a number of definitions of a millennial, but in general it refers …
Long live direct mail! No, direct mail hasn’t been superseded by email and telephone campaigns or posting on social media. A range of approaches widens your scope; direct mail may reach the audience that other campaigns cannot reach. Sending out personalised mail to your customers or prospective customers and followed up with digital marketing can be a match …