The Benefits of Postcard Use for Direct Mail
Happy New Year to all of you from all of us and we hope you had a great time over the holidays – that’s if you were lucky enough to have a few days off. Well, here at Mailing Expert, we’re raring to go and the first thing on our minds is the humble postcard.
No, not holiday postcards. No, not saucy seaside postcards. What we’re talking about is the use of postcards in a direct mailing campaign and there are many reasons why this is an all-round Good Idea.
Here’s our top ten:
1. Postcards are the most cost-effective form of direct mail
Think about it – one piece of card, little copy to create, no envelope to stuff and seal, keeping costs down for high-yield campaigns. Small yet powerful!
2. People like getting postcards
Perhaps a postcard reminds everyone of holidays, but whatever the case, the message is instant, without the need to spend precious minutes opening an envelope. Just a little tip – a postage stamp rather than a franking means your cards are less likely to be categorised as junk mail.
3. There’s a great opportunity for creativity in design
There’s nothing nicer than a colourful imaginative postcard dropping on your front doormat. Simplicity, clear imagery and a succinct message are crucial so your card has immediate impact.
4. Thinking outside the (post)box!
Super-creativity can add a touch of unforgettable genius to your campaign. We’ve heard of cards with messages that only show up when exposed to sunlight or are printed on indestructible material with a challenge to the reader to try to tear it in half. How to get your recipients engaged and likely to show your card to other people, which spreads your message even further.
5. A chance to clarify your objectives
When you’re describing your product, service or a special offer, it’s all too easy to burble on and confuse your audience. Not with a postcard! It’ll take a bit of time to hone your words into very few but then you’ll be clear in your own mind exactly what you’re offering – and so will your recipients.
6. Less to go wrong
In long correspondence, there’s a higher chance of making a mistake whether it’s a typo or an incorrect detail. It only takes a few seconds to proofread a postcard – but beware, a mistake on a postcard will show up big time!
7. The possibility of a noticeable increase in sales and revenue
A simple, effective carefully-considered direct marketing campaign with postcards can see a high return on investment for much less effort than other means – research says 20% more
8. People are more likely to keep postcards than other marketing material
Once read, there’s little aesthetic incentive to keep a letter, emails are often deleted – but an attractive postcard might be pinned to a notice board, stuck into a diary or propped up on a windowsill.
9. Multifarious uses…
Apart from information that needs to be confidential, postcards can be used to encourage new customers, promote your company, increase brand awareness, send greetings, direct people to your website, announce events and promotions…the list is endless
10. It’s fun to do!
Admin jobs and office work, let’s face it, can be tedious. Postcard campaigns allow you to give rein to your creative and jolly side – and all for the worthy aim of helping your company to grow.
At Mailing Expert we say HOORAH FOR POSTCARDS! Contact us at once on 01825 983033 or firstname.lastname@example.org to discuss your next campaign.