Wish you weren’t here? We’ll start 2017 off for you with our ideas for postcard campaigns. That’ll make you feel better!

Happy New Year to all of you from all of us and we hope you had a great time over the holidays – that’s if you were lucky enough to have a few days off. Well, here at Mailing Expert, we’re raring to go and the first thing on our minds is the humble postcard.

No, not holiday postcards. No, not saucy seaside postcards. What we’re talking about is the use of postcards in a direct mailing campaign and there are many reasons why this is an all-round Good Idea.

Here’s our top ten:

1. Postcards are the most cost-effective form of direct mail

Think about it – one piece of card, little copy to create, no envelope to stuff and seal, keeping costs down for high-yield campaigns. Small yet powerful!

2. People like getting postcards

Perhaps a postcard  reminds everyone of holidays, but whatever the case, the message is instant, without the need to spend precious minutes opening an envelope. Just a little tip – a postage stamp rather than a franking means your cards are less likely to be categorised as junk mail.

3. There’s a great opportunity for creativity in design

There’s nothing nicer than a colourful imaginative postcard dropping on your front doormat. Simplicity, clear imagery and a succinct message are crucial so your card has immediate impact.

4. Thinking outside the (post)box!

Super-creativity can add a touch of unforgettable genius to your campaign. We’ve heard of cards with messages that only show up when exposed to sunlight or are printed on indestructible material with a challenge to the reader to try to tear it in half. How to get your recipients engaged and likely to show your card to other people, which spreads your message even further.

5. A chance to clarify your objectives

When you’re describing your product, service or a special offer, it’s all too easy to burble on and confuse your audience. Not with a postcard! It’ll take a bit of time to hone your words into very few but then you’ll be clear in your own mind exactly what you’re offering – and so will your recipients.

6. Less to go wrong

In long correspondence, there’s a higher chance of making a mistake whether it’s a typo or an incorrect detail. It only takes a few seconds to proofread a postcard – but beware, a mistake on a postcard will show up big time!

7. The possibility of a noticeable increase in sales and revenue

A simple, effective carefully-considered direct marketing campaign with postcards can see a high return on investment for much less effort than other means – research says 20% more

8. People are more likely to keep postcards than other marketing material

Once read, there’s little aesthetic incentive to keep a letter, emails are often deleted  – but an attractive postcard might be pinned to a notice board, stuck into a diary or propped up on a  windowsill.

9. Multifarious uses…

Apart from information that needs to be confidential, postcards can be used to encourage new customers, promote your company, increase brand awareness, send greetings, direct people to your website, announce events and promotions…the list is endless

10. It’s fun to do!

Admin jobs and office work, let’s face it, can be tedious. Postcard campaigns allow you to give rein to your creative and jolly side – and all for the worthy aim of helping your company to grow.

At Mailing Expert we say HOORAH FOR POSTCARDS! Contact us at once on 01825 983033 or info@mailingexpert.co.uk to discuss your next campaign.

Mailing Expert

Print is alive and well (and living in Uckfield!)

We’ve said this before and we’ll say it again, loud and clear. Using print to communicate with your customers or prospective clients is still relevant and significant for your company, even in the face of ever-increasing digitisation. It goes without saying that it’s not the only medium you should use – but to dispense with it altogether, well, you’re really missing a trick.

Scientific evidence

In Philadelphia, Temple University’s Center for Neural Decision- Making (yes, such a place exists!) conducted a neuro-marketing study for the US Post Office. It focused on the differing response to physical and digital media when consumers were thinking about buying something.

In short, people were asked to look at ads, both on paper and in digital format. Their responses, like eye-tracking and brain activity, were measured, and they filled in questionnaires. A week later they were re-evaluated to test the long term impact of the adverts.

Surprising results?

Actually, not that surprising. It was found that adverts on paper beat digital ads in the following areas:

  • The amount of time spent reading
  • The emotional reaction
  • Remembering the source and content
  • A subconscious desire for the product or service
  • The perceived value of the product or service

Putting it into scientific terms, physical adverts actually produced more activity in the part of the brain called the ventral stratium, associated (as proved in another study) with future purchasing behaviour.

Worth thinking about, eh?

So don’t ignore print…

Print establishes a tangible connection with potential customers – an effective way for them to acquaint themselves with your product or service. It’s becoming an overlooked secret weapon for marketers, who too often jump on the bandwagon of being up-to-the-minute trend-savvy.

But don’t ignore the digital medium either!

Harnessing the strengths of both digital and print media will give your company the best chance of being found and also the best chance of growing your customer base.

That’s a scientific fact and here at Mailing Expert we can help with both!!

Give us a call on 01825 983033 to speak to one of our experts about your next campaign.

 

Mailing Expert

Happy birthday to us!

Five years old today

Happy-Birthday
On our fifth birthday, it’s a real time of celebration for us, because we’ve grown from strength to strength in just five short years. The time has whizzed by and the main thing is,  it’s been fun – hard work, but fun. What more could we ask?

We thought it would be a great idea to catch up with David Vaughan, the main man, to see how he’s feeling on such a momentous occasion, so we plied him with questions.

How did Mailing Expert all start up?

We wanted to created a environment where there was a focus on quality of service and consistency of approach. Having worked for a number of print and mail companies where the company priorities mattered more than customers, we wanted to work in a business where we could put people first and create symbiotic relationships that delivered real value to our clients.

How has the company grown over the past 5 years?

The business has grown through referrals and recommendations. Doing a good job for a client, big or small, is rewarding not just because it’s great to do a good job, but because happy customers are a great advertisement for what we do.

Where do you see yourself in 5 years time?

We want to continue with steady growth, maintaining our focus on quality. In five years time we aim to have doubled the size of the business and be recognised as the best mailing company in Sussex for delivering customer satisfaction.

What has been the highlight for you in the time you’ve been in business?

Our first employee!  We took Mathew on as an apprentice. It’s been wonderful to see him grow with the company.

If you could change one thing, what would it be?

We sometimes hide our light under a bushel – we do fabulous things for our customers and forget that not everyone offers quality as standard.

And finally…how are you going to celebrate?

With cake!  We are also going to plant 5 trees (a fifth anniversary is represented by wood). This also symbolises our commitment to sustainability – we use environmental inks, paper that’s recycled or from managed woodland and recommend biodegradable poly-outers. We recycle all of our waste materials and packing – including staff drink cans and bottles.

Congratulations, David, and on behalf of Mailing Expert as a whole, we’d like to extend our thanks to all our clients, past and present. Without you, we wouldn’t be here.

Here’s to the next five years! And the next…

Mailing Expert

Saving the planet with eco-friendly Mailing Expert

A paperless society – will it ever happen? With increasing use of email and text, with documents sent electronically with the advisory, ‘Please consider the environment before printing,’ you may be forgiven for thinking that print will be extinct as dinosaurs in a few years’ time. Here at Mailing Expert we disagree.

Ha! As a company which specialises in printing, we would say that wouldn’t we? Here’s the thing: printed material does have its place in our lives and always will do. Obviously, we’re not anti-printing, but we ARE against wasting resources.

Interesting facts about paper consumption

(We think they’re interesting, anyway!)

  • Despite the global push for sustainability, by 2012 consumption of paper had increased by nearly 50% since 1980
  • In the UK, it is estimated we consume the equivalent of 4.48 40-foot high trees per person per year
  • Belgium has the worst record of all (8.51 trees per person per year) but can be slightly excused as a nation, since they have the EU headquarters in Brussels – think of all those huge documents required in countless languages

Print responsibly at home

Many, many people print off emails and electronic documents at home. This may actually be less environmentally-friendly than a company sending out responsibly-produced paper material in the first place.

How many times have you printed something off and realised you have an almost completely blank ‘page 2 of 2’? That’s a waste! Do you use eco-friendly ink and recycled paper or paper from sustainable sources? Something to think about…

Are electronic devices always the most eco-friendly option?

If you don’t print stuff out and feel very virtuous reading from your PC or tablet, then consider this too: such devices need power, so in using them, we deplete the earth’s natural resources. Disposing of them when we upgrade to the latest model creates a huge e-waste problem since most end up in landfill sites.

Direct Mailing can make environmental sense…

If you:

  • use FSC® (Forest Stewardship Council) certified or recycled paper
  • choose eco-friendly inks, for example, vegetable-based ones which don’t use harmful chemicals
  • minimise waste and, if some is generated, dispose of it in an environmentally-responsible way

Practising what we preach

At Mailing Expert we have a strong conscience when it comes to environmental matters and we make sure that anyone whose products or services we use has robust policies in place too.

          Carbon Offsettingwe use FSC® recycled and FSC®  mixed recycled stock from renewable sources for our print and envelopes. We also use bio/photodegradable plastic for our poly-wrapping and poly bags

          Re-using – wherever possible we re-use boxes, envelopes and other items. Our digital ink cartridges are sent back to the manufacturer to be refilled.

          Recycling – all our excess stock, boxes, pallets and staff items such as bottles and yogurt cartons are recycled

          Promoting responsible practiceson all our envelopes and carrier sheets we include a logo to remind recipients to recycle. The logo can be tailored to our clients’ needs – but most like the polar bear idea!

Recycle             Save a Polar Bear

Use our services and you’ll be sure you’re dealing with a company who cares about their clients AND the future of the planet.

 

Business Cards – no second chance to make a first impression

With stringent budgets, many small companies, quite understandably, look for every opportunity to economise. One of the ways too many people choose is with their business cards. There are so many online companies with enticing deals for self-design cards at ridiculous, rock-bottom prices that it’s hard to resist. There’s that old adage – you get what you pay for, and nowhere is it more apt than with business cards.

What does your business card say about you?

A card poorly printed on flimsy cardboard, creased at the corners, slightly soiled, in low resolution print? What would that say about a company or its representative in the first few seconds? Cheap, quality not important, cuts corners, doesn’t care about business image. Would YOU choose to engage commercially with someone who presents that impression?

No, we didn’t think so.

Spend a little money then, on a high quality card that you will be proud to hand out, which will truly reflect your professionalism and establish positive perceptions in a potential client’s mind.

Making the most of a small rectangle of cardboard

  • Less is more – choose the crucial information you need to convey – your name, contact details, company logo – and leave it at that. Don’t clutter your card with so many details that someone will need a magnifying glass to be able to read the text!
  • Line of work – maybe your company name makes that obvious – Fred Bloggs the Builders, for example – but if not, do include a couple of words about what you actually do!
  • Standard size? – probably best, otherwise your card won’t fit in people’s card holders and may get lost. You could get away with something unusual if your business is on the creative arts side, but why not make an impact with a stunning design rather than a quirky shape?
  • Design is key – it’s your brand, a reflection of your company, so if you can’t do a good job yourself, then employ someone who can. You want your card to be memorable – but for the right reasons!
  • Clear font – there’s nothing more annoying than a fancy font which may look funky but is completely illegible.
  • Blank back – this can be useful for people to use to jot down notes about you as an aide-memoire

Mailing Expert is here to help

We offer 100 top quality digital business cards from £35+VAT (excluding delivery) or 500 litho business cards from £59+VAT (excluding delivery). We can design them too, from £55+VAT.

If you want to create a brilliant first impression with your business cards – look no further than Mailing Expert.
Give us a call on 01825 983033 or have a look at our website for information on our print services.