Print is alive and well (and living in Uckfield!)

We’ve said this before and we’ll say it again, loud and clear. Using print to communicate with your customers or prospective clients is still relevant and significant for your company, even in the face of ever-increasing digitisation. It goes without saying that it’s not the only medium you should use – but to dispense with it altogether, well, you’re really missing a trick.

Scientific evidence

In Philadelphia, Temple University’s Center for Neural Decision- Making (yes, such a place exists!) conducted a neuro-marketing study for the US Post Office. It focused on the differing response to physical and digital media when consumers were thinking about buying something.

In short, people were asked to look at ads, both on paper and in digital format. Their responses, like eye-tracking and brain activity, were measured, and they filled in questionnaires. A week later they were re-evaluated to test the long term impact of the adverts.

Surprising results?

Actually, not that surprising. It was found that adverts on paper beat digital ads in the following areas:

  • The amount of time spent reading
  • The emotional reaction
  • Remembering the source and content
  • A subconscious desire for the product or service
  • The perceived value of the product or service

Putting it into scientific terms, physical adverts actually produced more activity in the part of the brain called the ventral stratium, associated (as proved in another study) with future purchasing behaviour.

Worth thinking about, eh?

So don’t ignore print…

Print establishes a tangible connection with potential customers – an effective way for them to acquaint themselves with your product or service. It’s becoming an overlooked secret weapon for marketers, who too often jump on the bandwagon of being up-to-the-minute trend-savvy.

But don’t ignore the digital medium either!

Harnessing the strengths of both digital and print media will give your company the best chance of being found and also the best chance of growing your customer base.

That’s a scientific fact and here at Mailing Expert we can help with both!!

Give us a call on 01825 983033 to speak to one of our experts about your next campaign.

 

Mailing Expert

Mailing Lists like that first pancake?

Are your mailing lists like that first pancake you try your best to cook? By this we mean shapeless, full of holes and only fit for chucking in the bin. Mailing Expert is here to help you to achieve perfection with mailing lists – and we’re pretty good at pancakes too!

Mailing lists serve a purpose – just like pancakes…Pancake Fail

Originally, pancakes were created as a way of using up all the leftover food before the season of Lent begins, when it was hoped that everybody would fast, or at least be abstemious. Mailing lists were created not as a means TO fast but TO BE fast! That’s to say, when your company has a marketing campaign, having a mailing list is a super-efficient way of getting your message out to the right people, whether it’s by direct mailing by post or virtually by email.

…but they’ve got to be good

Nothing worse than a crêpe pancake! (See what we did there?) Actually, there IS something worse, and that’s a mailing list which has duplicate addresses, contains out-of-date information, is not targeted at the right demographic profile…you get the picture?

Fascinating statistics

In Britain, we use an astounding 52 million eggs on Pancake Day which is 22 million more than on a usual day. And, if you employ our services here at Mailing Expert, we’ll be able to provide you with equally fascinating information using the responses to your mailing, issuing a fully-formatted data file which shows the results of your campaign. This will highlight trends and patterns, allowing you to hone and refine your approach so you’re even more successful next time around.

Mailing Expert is flippin’ marvellous!

Just like the best of all pancakes that you want to try again and again, we’re brilliant at mailing lists. We can provide high quality integrity-checked prospect data targeted to your exact requirements – and that includes phone lists too, not just mailing addresses – from a staggering 4 million business locations and nearly every UK household.

We can ensure we don’t duplicate anything on your existing lists, we can append telephone numbers so you can make follow-up calls once you’ve mailed out. It’s as crucial to have a clean database as it is to have a clean frying pan when you’re making pancakes!

Top Testimonials

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Lemon & Sugar Pancake. Yum!

Britain’s favourite pancake, a YouGov survey shows, has the traditional lemon and sugar topping.
When it comes to mailing lists, Talkmarketing, the telemarketing, telesales and cold-calling company, based in St. Leonards-on-Sea, favours Mailing Expert:

“The key to a successful telemarketing campaign is in the data. Katie and I work extremely well together because I get all this information from my client and then Katie inputs all that information into her data system and voila we then have targeted data.

Mailing Expert are thorough, they cleanse their data regularly and work with associate companies who have high and expert cleansing processes.

Data purchased is always run through the TPS ‘Telephone Preference Service’ so all the legalities are in place.”

Mailing Expert – as popular as lemon and sugar-topped pancakes!

 

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