Mailing Expert – your check mates!

At Mailing Expert we check everything – not only content we have created on your behalf, but also material you have sent to us ready prepared, to use on the marketing collateral, business cards, or whatever you’ve asked us to produce.

Avoid embarrassing bloopers

We want your marketing to be completely error-free, with no unfortunate mistakes which will give a poor impression of your company and could turn off potential customers.

We proofread your text, of course, but we also check telephone numbers, web links, email addresses and QR codes to make sure they’re working properly and linking to the correct place.

QR blunders can happen

Imagine the humiliation if you made the same mistake as Heinz – yes, even a huge multinational can do it. Heinz had a QR code on a ketchup bottle which took customers to a special offer. So far, so good.

However…

Once the promotion had expired, they neglected to renew the registration of the domain name, which was then snapped up by an entrepreneurial porn company. Unsuspecting ketchup customers who scanned in the QR code got a lot more sauce than they bargained for!

Use of QR codes in marketing

QR (short for Quick Response) codes were developed in Japan and have become increasingly popular as a way of grabbing attention and optimising advertising for target audiences.

They’re free to generate and are rather like barcodes except they can store more data, including downloadable material. Customers can scan them, using a smartphone, and will be connected to websites and social media, or be able to download contact information, money-off coupons, product details and the like – whatever you, as a company, choose to link to with the QR code.

Mailing Expert Top Tips for QR Codes

  1. Since QR code are found on smartphones, make sure whatever you link to is optimised for mobile devices
  2. It takes time for someone to scan in a QR code and reach the content – so make sure it is something of value to your target audience
  3. Use domain names that you own so that you always have control over the content to which your customers are directed (unlike Heinz!)
  4. QR codes are perfect for business cards, brochures, product packaging etc. but don’t generate much traffic online, on billboards or vehicles

Finally, if you forget to make the necessary checks, don’t worry – because here at Mailing Expert, we make it our business to remember.

No faces as red as tomato ketchup for Mailing Expert clients!

Business Cards – no second chance to make a first impression

With stringent budgets, many small companies, quite understandably, look for every opportunity to economise. One of the ways too many people choose is with their business cards. There are so many online companies with enticing deals for self-design cards at ridiculous, rock-bottom prices that it’s hard to resist. There’s that old adage – you get what you pay for, and nowhere is it more apt than with business cards.

What does your business card say about you?

A card poorly printed on flimsy cardboard, creased at the corners, slightly soiled, in low resolution print? What would that say about a company or its representative in the first few seconds? Cheap, quality not important, cuts corners, doesn’t care about business image. Would YOU choose to engage commercially with someone who presents that impression?

No, we didn’t think so.

Spend a little money then, on a high quality card that you will be proud to hand out, which will truly reflect your professionalism and establish positive perceptions in a potential client’s mind.

Making the most of a small rectangle of cardboard

  • Less is more – choose the crucial information you need to convey – your name, contact details, company logo – and leave it at that. Don’t clutter your card with so many details that someone will need a magnifying glass to be able to read the text!
  • Line of work – maybe your company name makes that obvious – Fred Bloggs the Builders, for example – but if not, do include a couple of words about what you actually do!
  • Standard size? – probably best, otherwise your card won’t fit in people’s card holders and may get lost. You could get away with something unusual if your business is on the creative arts side, but why not make an impact with a stunning design rather than a quirky shape?
  • Design is key – it’s your brand, a reflection of your company, so if you can’t do a good job yourself, then employ someone who can. You want your card to be memorable – but for the right reasons!
  • Clear font – there’s nothing more annoying than a fancy font which may look funky but is completely illegible.
  • Blank back – this can be useful for people to use to jot down notes about you as an aide-memoire

Mailing Expert is here to help

We offer 100 top quality digital business cards from £35+VAT (excluding delivery) or 500 litho business cards from £59+VAT (excluding delivery). We can design them too, from £55+VAT.

If you want to create a brilliant first impression with your business cards – look no further than Mailing Expert.
Give us a call on 01825 983033 or have a look at our website for information on our print services.