“Statistics, damned statistics, not lies!” to misquote Mark Twain (again) – but this is from Google so it MUST be true…
• 97% of consumers search for local businesses online
And here’s another one from a reputable company:
• A sample of over 8 million clicks on a first page showed that less than 6% went to the second page*
Why are we telling you this? It’s because, at the start of the New Year, many companies have ‘Build A New Website’ or, at the very least, ‘Upgrade The Existing Website’ at the top of their to-do list. In association with Larrytech, the Tunbridge Wells-based web design agency, which is responsible for Mailing Expert’s wonderful website, we’d like to pass on some handy hints.
Building a great web presence
How do you go about this? Let’s ask one of the guys at Larrytech:
“Clients often approach us at a very early stage of their ideas, whether that be a new product or service within an existing business, or for an entirely new concept. This is great, as the sooner we can be involved in a project, the more time there is for ideas to evolve and develop. However, the number of websites I come across that are still in need of a major helping hand never ceases to amaze me!
We tend to find the life of a website is around three years – though this is extended if there is an on-going development plan to regularly review and work on content and features. So – what do you need to look out for, and what are our suggestions for keeping at the top of your online game? First and foremost…
Review your website
Do this as objectively as possible. Imagine yourself as a first time visitor and potential customer. Are you impressed? Is it easy to find what you’re looking for? Does your website reflect your brand? Is there a consistent feel across your online and offline media? If not, it’s probably worth pausing to consider the best route forwards.
Take a look at where your traffic is coming from
If you don’t know – that’s still a valid starting point, and your web company should be able to give you a steer. If you do know, work through a more detailed breakdown. Is a lot of traffic arriving organically (via the standard search results)? Have you been paying for sponsored ads, and are these working? Is social media proving particularly effective at driving traffic? Which of your offline strategies are most successful? Once you’ve identified the strategies driving the most traffic… do more of whatever it is that is working!
How well is your site integrated into your overall marketing plan?
Are you making use of content you are generating for your site in order to create an online or printed newsletter? Are you responding to messages on social media in an appropriate and timely way? And is your offline marketing, whether that be sales calls, advertising or direct mail, all geared up to drive the quality and type of traffic that you are looking for to your site?”
Ask the experts!
Larrytech works with a large number of successful, growing businesses, and are always very happy to take an impartial look at your site and provide our advice and guidance. They’re also a perfect fit with the data, mailing and print services provided by us here at Mailing Expert, all of which can be used to compliment and enhance what you’re doing online.
Together we can make 2016 a happening year for your company!
*Statistic from Gravitate Online.