Data Cleansing

Secure the integrity of your marketing campaign

A hindering aspect of direct marketing nowadays is the decaying of customer contact details. With people moving house, emigrating, changing names, getting married, becoming divorced or unfortunately passing away. Keeping data fresh and up to date requires the essential process of data screening. Mailing Expert uses data screening to refine and hone your data to get it in the best possible shape for your marketing campaign.
We offer a number of different products including: –

  • lettersData health-check
  • Data capture
  • Data profiling / assessment
  • Mailing list preparation / cleansing
  • De-duplication
  • Suppression
  • Preference Service Opt Outs (MPS, FPS, TPS)
  • Bereavement
  • Gone-away
  • Enhancement including PAF Verification
  • Mailsort

We would typically recommend that direct mail clients screen their data against the Post Office Address File verification (PAF), deduplicate the file and then screen against the gone-aways and bereavement files prior to screening against the Mailing Preference Files to ensure compliance with the Data Protection Act.

This would maximise the savings available on postage as well as reducing the impact of negative publicity that can arise with incorrectly sent post.

For more information about Data Services call Mailing Expert on 01825 983 033