Data Screening is the process which Mailing Expert uses to refine and hone your data to get it in the best possible shape for your marketing campaign. We offer a number of different products including:-
- Data health-check
- Data capture
- Data profiling / assessment
- Mailing list preparation / cleansing
- Preference Service Opt Outs (MPS, FPS, TPS)
- Enhancement including PAF Verification
We would typically recommend that direct mail clients screen their data against the Post Office Address File verification (PAF), deduplicate the file and then screen against the gone-aways and bereavement files prior to screening against the Mailing Preference Files to ensure compliance with the Data Protection Act.
This would maximise the savings available on postage as well as reducing the impact of negative publicity that can arise with incorrectly sent post.