Data underpins every communication campaign. From SMS marketing, through Direct Mail, to E-mailshots, the quality of the data used is the foundation blocks on which a marketing campaign is built. If your data is out of date or flawed then at the least you will be wasting money on gone-aways and inaccurately targeted messages, and at worst, your whole campaign could come off the rails, achieving more harm than good.
Mailing Expert can provide a fully managed data service, which includes access to good quality data from extremely reputable sources, data screening, email address and phone number appending, de-duplication, and data verification.
We can also provide data entry and return database management. All of these services will ensure that your data is in tip top condition and will help maximise your return on investment. We manage data on behalf of a wide range of customers. It is stored on secure servers which are password protected and encrypted. Data is held for no longer than required after which it is irrevocably deleted (unless there is an ongoing request from the customer to maintain it). It goes without saying that we back up our data on a daily basis to a secure off site environment.