A personalised URL (PURL) are one of the latest innovations in personalisation technology and can be used to integrate and invigorate your email or direct mail marketing campaign. PURL's are trackable web addresses that are assigned to an individual customer or prospect.

In the simplest format a PURL could just be used to say something simple, like a personalised greeting using the customer's name or some details about their likes or dislikes, however when used to their greatest potential a PURL can be created to include dynamic content. The result can be truly intelligent campaign landing pages which include variable images, text, hyperlinks and prepopualted order forms all of which are proven to increase sales.

In the past PURL technology has been the preserve of the multinationals and big spending brands, however now Mailing Expert can offer customer's access to PURL's to support and enhance their mailing campaigns. There is a modest set up fee and a small charge pe thousand PURL's required.

For more information about how PURL's can boost your mailing results call Mailing Expert on 01825 983 033 now.